A landing page website is an essential tool for any business. Learn why you need one and how it can help you increase conversions, build trust, and improve your online presence. Discover the benefits of having a landing page website and how to create one that works for you. A lot of businesses, big and small, have a website. But do they really need one? What’s the purpose of a landing page website? And what should you put in one? Let’s look into it.
Why Do You Need a Landing Page Website?
You might wonder if you need a landing page website if you have a very busy website already. Do you really need another one?
Maybe not. Why not have a look at the stats first.
According to HubSpot Blogs research, 66% of consumers have visited a business’ website. But only 12% of those people then made a purchase or entered into a deal. That’s an opportunity lost.
So in order to get those customers to convert into paying customers, you need to focus on getting them to click on something, or to sign up for something. That’s why you need a landing page website.
Nowadays, with so much competition, it’s not enough to have a great product or service. You have to stand out from the crowd in some way, shape, or form.
That’s why you need to focus on getting the user to complete some kind of action, such as signing up for a free trial of your product or service, or making a purchase, after viewing your website. In other words, you need to get them to ‘click’.
There are many reasons why you might want to have a landing page website. Here are just a few:
To Get Traffic To Your Site Without Having To Market It
You can use lead magnets such as eBooks or free resources to attract potential customers to your site. Once they’re on your site, they’ll see other products and services you offer, which might lead them to make a purchase. This is called the ‘funneling’ process.
Traffic sources like social media and content hubs can get you exposure to a huge audience. But getting them to click on a link or an attached photo can be difficult. Having a landing page website makes it easier to get people to click on content, whether it’s an offer, a review, or a case study.
Creating high-quality, useful content for your audience is the best way to attract and retain customers. But even then, you might struggle to get them to consume it. Having a landing page website can help with that.
To Test Different Marketing Mixes
Even if you have a great product or service, you might wonder if there’s something more you could be doing to attract more customers. Maybe you should try A/B/and/or multivariate testing on your website to figure out what works best for your product or service.
You can’t look at things in a vacuum. You have to consider your competition, what’s working for them, and what you should be doing differently. Having a landing page website can help you figure out what’s working and what’s not working, so you can improve your strategies.
There are three parts to a successful marketing plan. You need to have a vision, a mission, and a plan to get from A to B. And if you’re wondering, yes, you should develop a formal marketing strategy and plan, even if you’re a one-person show.
To Generate Online Reviews
If you have an eBook, white paper, or similar free resource that you can distribute, you can take advantage of the review trend and get legitimate reviews on your site.
Why? Because anyone can write a review, but not everyone can write a review that’s actually helpful and valuable. You need to learn how to filter out the noise and only focus on the good (or at least the useful) reviews.
Creating a landing page website is the easiest and most accessible way to get started. Once you have one, it’s easy to add more pages, change the layout, and connect with other sites.
This is because you have complete control over the content and the look of your site. When you run a website, you are the content. That’s why it’s so important to keep your content relevant, high-quality, and useful.
Choosing the right domain name is critical. Make sure that it’s short and easily memorable, and is appropriate for your industry. Also, check out your competitors’ domain names to see what works and what doesn’t. You can use a tool like Domain Detective to search by keywords, get suggestions, and more. Once you find a solid domain name, secure it by adding ‘.com’ or ‘.net’ at the end.
To Build An Audience
If you want to create a successful business, you have to understand your audience in order to choose the right marketing tools. Who are they? What do they want? Where do they hang out online?
Having a landing page website is an excellent way to answer those questions. It’s a place you can build an audience, engage with users, and find out what they want. You can use free tools like Google Analytics to track website traffic and see what’s working and what’s not.
For instance, maybe you notice that your blog posts get the most views when they have a striking image or a fun headline.
This is because your content resonates with your audience. When you write a blog post, you’re not just writing for the sake of writing. You’re writing to engage your audience and encourage them to take action.
How Do I Create A Landing Page Website?
If you want to create a landing page website, you have several options. You can use one of the many free website builders to get a nicely laid out, professional-looking site up and running in no time.
Or, if you hire a website developer, they can use a simple WordPress plugin to create a fully-featured landing page quickly. WordPress comes with many features out of the box, such as a search bar, a footer, and other useful bits that make a website look more professional. If you have a limited budget, LogoDezine might be the best option for you. Hire them to develop a fully-functional and SEO friendly landing page for you.